The Susan B. Anthony List asked Design4 to quickly create messaging and media surrounding the health care and abortion debate, imploring Pennsylvania Senator Bob Casey, Jr. to vote against the bill.  Senator Casey claims to be one of two pro-life Democrats in the U.S. Senate and appeared to be learning toward supporting the bill despite its massive abortion funding that would pay for hundreds of thousands of abortions using federal funds. 

The result is this  :60 television ad which contrasts the principled pro-life position of his father, the late Governor Bob Casey, Senior. It ran for several days in Erie and Scranton, in advance of the anticipated vote on the Senate's health care.