What We Do
From concept through creation and message delivery we provide:
- Campaign communications.
- Advertising strategy.
- Message development.
- Media planning and placement.
- High-leverage creative messaging concept and production.
The new media environment has given rise to a body of new media tools enabling ministries to more efficiently and effectively communicate their message to both members and to the larger culture. We come alongside Ministry staff to assist in message development, creative execution, and message distribution. We balance the proper mix of traditional and new media tools to achieve the most efficient and cost effective messaging plan. The message of Christian ministry must compete in the broader marketplace of ideas.
Because the public policy environment changes quickly, and often without warning, Design4 is staffed specifically as a turnkey solution to meet demanding message and time constraints. We work hard, fast, and creatively…across all media platforms and within a wide range of issues sets critical to the pro-family movement.
Whether promoting a policy or selling a product, one of the first rules of marketing communication is that ideas shape opinions…but big ideas move people to action. We begin by identifying your ‘unique selling proposition,’ then build idea sets from a thorough analysis of your product, your market, your competitors, and your specific goals. Ogilvy would be proud. It’s a time-tested formula for messaging – enhanced by creative leverage – then placed when and where your target is most likely to be tuned in.