Design4 Marketing Communications began working with the Witherspoon Institute, located at Princeton University, more than a year ago to devise a strategy to package and promote the results of a two-day consultation which was the first multi-faceted, multi-disciplinary, scholarly exploration of pornography since the advent of the Internet. The consultation assembled leading experts in economics, psychology, sociology, and law to present a rigorously argued overview of the pervasiveness of pornography in today's society.

We devised a strategy to package the materials and promote them to the intended audience of lawmakers, educators, human resource professionals, public policy influencers, advocacy groups and psychologist as well as other interested groups and individuals.

The brand identity is carried out through the booklet of the findings; promotional video; DVD packaging; web site and other materials. Design4 launched the effort at the National Press Club in Washington, D.C. while coordinating the release with multiple advocacy groups around the country.

All materials are available via the web site at www.socialcostsofpornography.org.