As a long-standing member of the National Pro-Family Forum on Pornography, the agency has worked actively within the national pro-family movement on the pornography issue to help formulate strategies and to develop action plans and messaging for implementation in both earned media and paid media. For example:
- Worked with The Campaign for Corporate Responsibility, a pro-family coalition, to e
ducate parents on clothing retailer Abercrombie & Fitch’s use of pornographic images and content in its advertising to children and youth. The use of full-page ad placements in high profile national print publications resulted in Abercrombie discontinuing its annual advertising catalog. One of the ad messages was read word-for-word by broadcaster Glenn Beck on his nationally syndicated radio broadcast after seeing the messaging in USA Today.
- Developed a print and radio ad campaign for Americans United for Cable Choice to highlight for consumers the importance of consumer choice in cable TV packaging to avoid paying for objectionable pornographic content as a part of their basic cable service. This effort brought pressure on cable operators during their annual convention in New Orleans, and was intended to speak for parents and concerned citizens about the importance of unbundling cable and providing a la carte freedom of choice for concerned consumers.
- Developed for The Campaign for Corporate Responsibility a highly targeted three-part messaging effort on the anticipated sale of the family-friendly Hollywood Video Store chain to Movie Gallery, a known purveyor of hard-core pornography. The campaign was directed to The Department of Justice, to Hollywood Video shareholders, and to Parents. At the time, the sale was not consummated.
- Created for a pro-family coalition a messaging in national print media to call on the Department of Justice to investigate OnCommand and LodgeNet for their hotel-based sales of obscene video material.
- Developed a multi-media effort against LodgeNet to educate shareholders on the fact that much of their profit was derived from hardcore pornography. The campaign was waged in Sioux Falls, South Dakota, home to LodgeNet’s corporate headquarters.
- Wrote and produced a 12-minute video entitled “It’s Our Battle” intended for use by churches concerned about the impact of pornography on the families, on users, and on performers. The video has been distributed and shown throughout much of Ohio and Kentucky.
- Wrote and pr
oduced a :30 TV spot for CleanHotels.com for airing during halftime at the 2007 Hula Bowl. CleanHotels.com offers concerned travelers an alternative means of booking stays in hotels that do not offer pay-per-view pornography.
- Developed website, print, and video materials for the Witherspoon Institute and its “Social Costs of Pornography” Consultation. The firm prepared video from the event, all related print materials, an aggressive social media effort, and managed national media relations on the release of the findings resulting in national coverage.