Design4 recently presented a webinar to a national audience of non-profit and public policy organizations. While you won’t get the full effect of the webinar (as the recording is only available to our client’s members), our client told us it was “our most engaging so far this year. Folks were paying attention and firing off those questions, especially at the end.”
Congratulations! You finally got the budget to place ads as part of your marketing strategy. Now how do you determine where to spend those advertisement dollars — is it an online campaign, or do you run print ads or TV?
The good news is that you have a lot of choices. The bad news? You have a lot of choices. Here are 3 ways we can help you navigate your options.
We’re celebrating client victories across the country in the 2014 election – especially those in battleground states that resulted in Republicans gaining control of the U.S. Senate. With offices in Plant City and Washington, D.C., we provided consultation, messaging, TV, digital, and radio ad creation, media planning and placement, website design and voter guide research and production for state, regional and national policy and political clients.
Our last blog showed the ease of adapting your message to the growing variety of digital media platforms your audience is viewing. But did you know today it’s possible to more directly target your audience – even your exact mailing list – with digital messaging?!
Design4’s recent digital campaign for its affiliate partner, Front Line Strategies who is managing FL Rep. Dennis Baxley’s campaign, including pre-roll video and display banner ads.
A compelling message is the heart of any good campaign. But an effective campaign will learn to adapt that message across the wide variety of media today in order to reach audiences most favorable to it. So while the number of views your message receives is still important, having interested viewers is even more so.
We recently ran a Facebook campaign to gain “likes” for a client that outperformed even our own expectations, and we’d like to share three things we learned: Test. Design. Target.